about the course
The world is renewing itself and we are moving at its pace.
A new DIGITAL MARKETING course is here! In a total of 20 HOURS, you'll learn everything you need TODAY!
🦾 Use AI to your advantage in your digital strategy
🧠 Generate your social media content strategy
📣 Improve your guidelines on Facebook, Instagram, and Google
📱 Understand TikTok as a marketing tool
And all in one course!
The day begins
🗓️ Wednesday, October 8
⏰ at 5:00 pm
📍 at Quokka Coworking | Patio Bonito Headquarters. Tv 5a #45-91, El Poblado, Medellín
(It can also be virtual 👀)
Keep up with the world too. Sign up now!
modules
🛒 MODULE 1: AI (ARTIFICIAL INTELLIGENCE) IN MARKETING
Make Artificial Intelligence your greatest ally in digital strategy
- Benefits of using AI in Digital Marketing
- How to create copies, articles, and how to ask ChatGPT questions
- How to structure a prompt
- Create your buyer persona
- Create your digital marketing content
🗓️ Wed, October 8, 5pm – 9pm
🧠 MODULE 2: SOCIAL MEDIA STRATEGY
Learn how to create your Facebook and Instagram strategy with content pillars and metrics analysis.
- Identify target audience
- Define your strategic objectives
- Recognize the pillars of content
- Master social media
- Different content formats
🗓️ Friday, October 10, 5pm – 9pm
📢 MODULE 3: FACEBOOK AND INSTAGRAM ADS (META BUSINESS)
Learn how the most effective social media advertising platform works.
- Account Settings
- Campaign creation and optimization
- Target audience segmentation
- Ads, ad groups, and objectives
🗓️ Wednesday, October 15, 5 p.m. – 9 p.m.
🔍 MODULE 4: GOOGLE ADS
Learn how to manage the most effective search engine advertising platform.
- Account Settings
- Creation and optimization of search and display campaigns
- Ads and ad objectives
- Target audience segmentation
🗓️ Friday, October 17, 5pm – 9pm
📱 MODULE 5: TIKTOK
Learn all about TikTok, the social network of the moment
- Platform Basics
- How it works
- Social network reach
- Types of content
- Learn to edit quickly
🗓️ Saturday October 18, 9am – 1pm
