{"id":4337,"date":"2026-04-07T14:34:45","date_gmt":"2026-04-07T14:34:45","guid":{"rendered":"https:\/\/quokkacoworking.com\/?post_type=evento&p=4337"},"modified":"2026-04-07T14:38:11","modified_gmt":"2026-04-07T14:38:11","slug":"curso-de-trafficker-digital-pauta-abril-2026","status":"publish","type":"evento","link":"https:\/\/quokkacoworking.com\/en\/evento\/curso-de-trafficker-digital-pauta-abril-2026\/","title":{"rendered":"Nuevo curso de TRAFFICKER DIGITAL \ud83d\udcbb\ud83d\ude80 Abril y mayo 2026"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

about the course<\/h3>\n\n\n\n

Haz que tus negocios o los negocio de tus clientes escalen y aumenten las ventas trav\u00e9s de la publicidad digital \ud83d\ude80<\/p>\n\n\n\n

En este curso te ense\u00f1amos a crear, gestionar y optimizar campa\u00f1as en las plataformas m\u00e1s importantes del momento: <\/p>\n\n\n\n

\ud83e\udde0 Meta Ads (Facebook e Instagram)
\ud83d\udd0e Google Ads para captar clientes con intenci\u00f3n de compra
\ud83c\udfa5 TikTok Ads para conectar y escalar creativamente
\ud83d\udcca M\u00e9dici\u00f3n y anal\u00edtica para entender qu\u00e9 funciona y qu\u00e9 no<\/p>\n\n\n\n

Es un programa pensado para que entiendas la pauta desde la pr\u00e1ctica, tomes decisiones con seguridad y empieces a generar resultados reales: m\u00e1s clientes, m\u00e1s visibilidad y m\u00e1s crecimiento para tu empresa.<\/p>\n\n\n\n

Ideal para emprendedores, profesionales de marketing o empresas que quieren dejar de improvisar y empezar a invertir mejor en publicidad digital \ud83d\udcb8<\/p>\n\n\n\n

\ud83d\uddd3\ufe0f Lunes 27 de abril 2026, 5:00 pm
\ud83c\udfe0 Quokka Coworking | Sede Patio Bonito
\ud83d\udccdTv 5a #45-91, El Poblado, Medell\u00edn<\/p>\n\n\n\n

modules<\/h3>\n\n\n\n

\ud83e\udde0 M\u00d3DULO 1: META ADS (FACEBOOK & INSTAGRAM) – 4 horas<\/h3><\/div>
\n

En este m\u00f3dulo aprender\u00e1s a utilizar Meta Ads Manager para crear campa\u00f1as efectivas en Facebook e Instagram.<\/p>\n\n\n\n

Temas principales:<\/p>\n\n\n\n

    \n
  • Estructura de campa\u00f1as en Meta Ads.<\/li>\n\n\n\n
  • Definici\u00f3n de objetivos (tr\u00e1fico, leads, conversiones).<\/li>\n\n\n\n
  • Segmentaci\u00f3n de audiencias (intereses, comportamientos, remarketing).<\/li>\n\n\n\n
  • Creaci\u00f3n de anuncios atractivos y persuasivos.<\/li>\n\n\n\n
  • Introducci\u00f3n a pruebas A\/B.<\/li>\n\n\n\n
  • Optimizaci\u00f3n b\u00e1sica de campa\u00f1as.<\/li>\n<\/ul>\n\n\n\n

    Al finalizar, podr\u00e1s crear campa\u00f1as que generen visibilidad y atraigan clientes potenciales.<\/p>\n\n\n\n

    \ud83d\uddd3\ufe0f Lunes 27 de abril 2026, 5:00 pm – 9:00pm<\/p>\n<\/div><\/div>\n\n\n\n

    \ud83d\udcbb M\u00d3DULO 2: GOOGLE ADS – 8 horas<\/h3><\/div>
    \n

    Aprender\u00e1s a captar clientes que ya est\u00e1n buscando tus productos o servicios a trav\u00e9s de Google Ads.<\/p>\n\n\n\n

    Temas principales:<\/p>\n\n\n\n

      \n
    • Estructura de campa\u00f1as en Google Ads.<\/li>\n\n\n\n
    • Investigaci\u00f3n de palabras clave.<\/li>\n\n\n\n
    • Creaci\u00f3n de campa\u00f1as de b\u00fasqueda (Search).<\/li>\n\n\n\n
    • Redacci\u00f3n de anuncios efectivos.<\/li>\n\n\n\n
    • Estrategias de puja y control de presupuesto.<\/li>\n\n\n\n
    • Uso de extensiones de anuncios.<\/li>\n\n\n\n
    • Optimizaci\u00f3n basada en m\u00e9tricas (CTR, CPC, conversiones).<\/li>\n<\/ul>\n\n\n\n

      Al finalizar, podr\u00e1s posicionar tu negocio en los primeros resultados de b\u00fasqueda y generar clientes con alta intenci\u00f3n de compra.<\/p>\n\n\n\n

      \ud83d\uddd3\ufe0f SESI\u00d3N I: Jueves 30 de abril 2026, 5:00pm – 9:00pm
      \ud83d\uddd3\ufe0f SESI\u00d3N II: S\u00e1bado 2 de mayo 2026, 9:00am – 1:00pm<\/p>\n<\/div><\/div>\n\n\n\n

      \ud83d\udcf1 M\u00d3DULO 3: TIKTOK ADS – 4 horas<\/h3><\/div>
      \n

      En este m\u00f3dulo aprender\u00e1s a crear campa\u00f1as en una de las plataformas de mayor crecimiento: TikTok Ads Manager.<\/p>\n\n\n\n

      Temas principales:<\/p>\n\n\n\n

        \n
      • Configuraci\u00f3n de cuenta publicitaria.<\/li>\n\n\n\n
      • Tipos de campa\u00f1as en TikTok.<\/li>\n\n\n\n
      • Segmentaci\u00f3n de audiencias.<\/li>\n\n\n\n
      • Creaci\u00f3n de contenido publicitario efectivo (enfoque creativo).<\/li>\n\n\n\n
      • Estrategias para viralizaci\u00f3n y engagement.<\/li>\n\n\n\n
      • Optimizaci\u00f3n de campa\u00f1as.<\/li>\n<\/ul>\n\n\n\n

        Al finalizar, podr\u00e1s crear anuncios din\u00e1micos que conecten con nuevas audiencias y generen alto alcance.<\/p>\n\n\n\n

        \ud83d\uddd3\ufe0f Lunes 4 de mayo 2026, 5:00 pm – 9:00 pm<\/p>\n<\/div><\/div>\n\n\n\n

        \ud83d\udcca M\u00d3DULO 4: MEDICI\u00d3N Y ANAL\u00cdTICA – 4 horas<\/h3><\/div>
        \n

        Este m\u00f3dulo es clave para entender qu\u00e9 funciona y qu\u00e9 no en tus campa\u00f1as.<\/p>\n\n\n\n

        Temas principales:<\/p>\n\n\n\n

          \n
        • Configuraci\u00f3n de seguimiento de conversiones.<\/li>\n\n\n\n
        • Uso de herramientas como Google Analytics.<\/li>\n\n\n\n
        • Interpretaci\u00f3n de m\u00e9tricas clave.<\/li>\n\n\n\n
        • An\u00e1lisis de resultados por campa\u00f1a.<\/li>\n\n\n\n
        • Toma de decisiones basada en datos.<\/li>\n\n\n\n
        • Optimizaci\u00f3n continua del rendimiento.<\/li>\n<\/ul>\n\n\n\n

          Al finalizar, podr\u00e1s medir correctamente tus resultados y optimizar tus campa\u00f1as para mejorar el ROI (Retorno de la Inversi\u00f3n).<\/p>\n\n\n\n

          \ud83d\uddd3\ufe0f Jueves 7 de mayo 2026, 5:00 pm – 9:00 pm<\/p>\n<\/div><\/div>\n\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          The world is renewing itself and we are moving at its pace.<\/p>","protected":false},"author":1,"featured_media":4338,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,26],"tags":[],"sede":[12],"class_list":["post-4337","evento","type-evento","status-publish","has-post-thumbnail","hentry","category-conocimiento","category-networking","sede-patio-bonito"],"acf":[],"yoast_head":"\nNuevo curso de TRAFFICKER DIGITAL \ud83d\udcbb\ud83d\ude80 Abril y mayo 2026 - Quokka Coworking<\/title>\n<meta name=\"description\" content=\"Haz que tus negocios o los negocio de tus clientes escalen y aumenten las ventas trav\u00e9s de la publicidad digital. 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